Release notes

Aliases give a single go-link more than one name. This release makes them more capable.

New

• Slashes in aliases — an alias can mirror a path: add docs/api/v2 and go/docs/api/v2 resolves to your link.
• Deep-link aliases — an alias on a variable link passes the path through too: alias tix on a go/jira (…/%s) link makes go/tix/PROJ-1234 work. Wildcard {*} and positional %1s/%2s links work via aliases as well.

Improved

• More predictable redirects — the most specific match wins: an exact link or alias beats a pattern, and the longest matching path wins.
• Aliases are normalized consistently on create and CSV import, so Docs/API, docs/api, and docs//api are the same alias.

Note

• A non-variable link with extra path (e.g. go/wiki/some/page when wiki isn't a variable link) now shows the create/search page instead of dropping the extra part — use a variable link (%s or {*}) for pass-through.

Fixed

• Edit shortcut — the "Link added. Edit at …" confirmation is a clickable link again (it had become plain text).
• Repeat saves — fixed a "CSRF token is missing or not valid" error when saving, going Back, and saving again; the form now reloads fresh.
• Older links — resolved rare save and edit failures affecting some older links.

Improved

• Forgiving names — links match case-insensitively and ignore hyphens and dots, so My-Link, mylink, and my.link all resolve to the same place (your readable display name is kept).

Fixed

• Older links with dashes or dots in their names (e.g. autobot-demo-dev2) now resolve, edit, and substitute reliably.

New

• "Did you mean?" suggestions — following a go/... link that doesn't exist now suggests similar names instead of a dead end.
• Pause public access — require sign-in for all public links org-wide until you re-enable them.

Improved

• Public links show a brief "Powered by Goto Tools" page before redirecting; Business and Enterprise plans can turn it off for a direct redirect.

New

• Link search — type part of a name to see matching links across your org, ranked by relevance.
• Fuzzy matching — typos and partial words still find the right link (e.g. "dep" surfaces deploy and dependencies).
• Autocomplete — suggestions appear as you type.

Variable go-links can now do more than pass the path straight through.

New

• Full-path capture — %s (or **{*}) drops the entire remaining path into your destination, so deep paths like go/jira/PROJ-1234** pass through intact.
• Positional variables — %1s and %2s insert the first and second path segments in any order. Destination https://company.com/%2s/%1s plus go/report/sales/2025 gives https://company.com/2025/sales.

Improved

• Branded public URLs — sharing or copying a public link now builds the URL from your vanity domain instead of a generic host.
• Refreshed plans and pricing on the public website.

New

• Self-service plans — Starter, Business, and Enterprise (monthly or yearly), with checkout and upgrades from your org settings.
• Billing portal — update payment methods, view invoices, and change your subscription without contacting us.
• CSV export — export your organization's links to CSV anytime (bulk import arrived earlier).

Improved

• After you save a link, a shortcut takes you straight to its edit page.

New

• European region — EU organizations' links and analytics stay in Europe (not copied elsewhere), with one shared sign-in.

Improved

• Faster redirects — a new auto-scaling backend keeps go/ redirects fast under load.
• Public link pages now serve a proper favicon.

New

• Multiple vanity domains — point several hostnames at one org (go.company.com and go.company.ai both resolve), and pick one as the primary used for shared URLs.
• Public reference name — set the organization name shown on public links.

New

• Variable go-links — one link can pass the rest of the path to its destination: set up go/jira once and go/jira/PROJ-1234 opens that ticket.
• QR codes — every link has a scannable QR code (icon in your link list) for slides, flyers, and walls.

Improved

• Favicons now appear in your link list.

New

• Slack app — go/ links posted in Slack turn into clickable hyperlinks automatically, and the bot replies in-thread.
• Vanity domains — reach links on a domain you own, like go.company.com; sign-in and resolution work there too.
• Bulk import — upload many links at once and confirm them before they go live.

New

• go/ as a browser search engine — register the built-in OpenSearch provider to reach links from the address bar (or jump to the app to create one); the extension can open results in a new tab.

Improved

• Redesigned app — cleaner link list, create/edit screens, and org settings, with clearer page titles and the current page highlighted.
• Org-scoped controls — admin and link-owner permissions, and the new-org flow, are now scoped to your domain.

New

• Chrome Web Store release — install the extension in a couple of clicks, no manual setup.
• Welcome flow — a first-run page shows you how to start using go/ links right away.

Improved

• The extension detects your organization automatically — nothing to configure.

Goto Tools launches. Give any URL a short name and reach it by typing go/... in your browser.

• Create go-links — name a destination once (go/payroll, go/roadmap); the whole team can use it, and you can edit it anytime.
• Team organizations — sign in with your work Google account and everyone on your email domain shares one set of links.
• Chrome extension — resolves go/ from the address bar, with no per-link setup.
• Safe by default — destinations are checked against Google Web Risk when saved.
• Free to start — sign up, verify your domain, and start sharing the same day.