Release notes

New

• Email preferences — as we begin rolling out onboarding and re-engagement emails, your profile has a new checkbox to opt in or out. It saves with the rest of your profile, and every email we send includes an unsubscribe link.

Fixed

• QR codes and Copy URL use your public domain — both now always encode your organization's public address (your vanity domain once it's set up, otherwise yourorg.goto.tools), regardless of which host you were browsing from. QR codes for older link names also render reliably again.
• Public links on vanity domains — visitors to a public link on certain vanity domains were incorrectly asked to sign in; they now redirect straight through.
• Profile saves — fixed an error that could occur when saving your profile.

Note

• Our subprocessor list now includes Resend, the service that delivers our product emails.

The link list got its biggest upgrade yet.

New

• Sortable columns — click a header (Short link, Destination, Views, Updated, or Access) to sort; click again to flip the direction.
• Per-column filters — the funnel icon on each column opens a filter (contains / equals / starts with / ends with, or Public / Private for Access). Filters compose, show as removable chips, and even work with JavaScript off.
• One unified list — My links and Top links are now just views of the same list: an owner filter and a views sort. Old bookmarks redirect automatically.

Improved

• Faster pages — smarter queries and cached counts make large link lists noticeably quicker to load.
• Pick your page size — the list defaults to 25 links per page, and remembers your page size and sort.
• Better on small screens — the table adapts to narrow viewports and keeps the Edit button in reach; favicons load lazily with a clean fallback.

Aliases give a single go-link more than one name. This release makes them more capable.

New

• Slashes in aliases — an alias can mirror a path: add docs/api/v2 and go/docs/api/v2 resolves to your link.
• Deep-link aliases — an alias on a variable link passes the path through too: alias tix on a go/jira (…/%s) link makes go/tix/PROJ-1234 work. Wildcard {*} and positional %1s/%2s links work via aliases as well.

Improved

• More predictable redirects — the most specific match wins: an exact link or alias beats a pattern, and the longest matching path wins.
• Aliases are normalized consistently on create and CSV import, so Docs/API, docs/api, and docs//api are the same alias.

Note

• A non-variable link with extra path (e.g. go/wiki/some/page when wiki isn't a variable link) now shows the create/search page instead of dropping the extra part — use a variable link (%s or {*}) for pass-through.

Fixed

• Edit shortcut — the "Link added. Edit at …" confirmation is a clickable link again (it had become plain text).
• Repeat saves — fixed a "CSRF token is missing or not valid" error when saving, going Back, and saving again; the form now reloads fresh.
• Older links — resolved rare save and edit failures affecting some older links.

Improved

• Forgiving names — links match case-insensitively and ignore hyphens and dots, so My-Link, mylink, and my.link all resolve to the same place (your readable display name is kept).

Fixed

• Older links with dashes or dots in their names (e.g. autobot-demo-dev2) now resolve, edit, and substitute reliably.

New

• "Did you mean?" suggestions — following a go/... link that doesn't exist now suggests similar names instead of a dead end.
• Pause public access — require sign-in for all public links org-wide until you re-enable them.

Improved

• Public links show a brief "Powered by Goto Tools" page before redirecting; Business and Enterprise plans can turn it off for a direct redirect.

New

• Link search — type part of a name to see matching links across your org, ranked by relevance.
• Fuzzy matching — typos and partial words still find the right link (e.g. "dep" surfaces deploy and dependencies).
• Autocomplete — suggestions appear as you type.

Variable go-links can now do more than pass the path straight through.

New

• Full-path capture — %s (or **{*}) drops the entire remaining path into your destination, so deep paths like go/jira/PROJ-1234** pass through intact.
• Positional variables — %1s and %2s insert the first and second path segments in any order. Destination https://company.com/%2s/%1s plus go/report/sales/2025 gives https://company.com/2025/sales.

Improved

• Branded public URLs — sharing or copying a public link now builds the URL from your vanity domain instead of a generic host.
• Refreshed plans and pricing on the public website.

New

• Self-service plans — Starter, Business, and Enterprise (monthly or yearly), with checkout and upgrades from your org settings.
• Billing portal — update payment methods, view invoices, and change your subscription without contacting us.
• CSV export — export your organization's links to CSV anytime (bulk import arrived earlier).

Improved

• After you save a link, a shortcut takes you straight to its edit page.

New

• European region — EU organizations' links and analytics stay in Europe (not copied elsewhere), with one shared sign-in.

Improved

• Faster redirects — a new auto-scaling backend keeps go/ redirects fast under load.
• Public link pages now serve a proper favicon.

New

• Multiple vanity domains — point several hostnames at one org (go.company.com and go.company.ai both resolve), and pick one as the primary used for shared URLs.
• Public reference name — set the organization name shown on public links.

New

• Variable go-links — one link can pass the rest of the path to its destination: set up go/jira once and go/jira/PROJ-1234 opens that ticket.
• QR codes — every link has a scannable QR code (icon in your link list) for slides, flyers, and walls.

Improved

• Favicons now appear in your link list.

New

• Slack app — go/ links posted in Slack turn into clickable hyperlinks automatically, and the bot replies in-thread.
• Vanity domains — reach links on a domain you own, like go.company.com; sign-in and resolution work there too.
• Bulk import — upload many links at once and confirm them before they go live.

New

• go/ as a browser search engine — register the built-in OpenSearch provider to reach links from the address bar (or jump to the app to create one); the extension can open results in a new tab.

Improved

• Redesigned app — cleaner link list, create/edit screens, and org settings, with clearer page titles and the current page highlighted.
• Org-scoped controls — admin and link-owner permissions, and the new-org flow, are now scoped to your domain.

New

• Chrome Web Store release — install the extension in a couple of clicks, no manual setup.
• Welcome flow — a first-run page shows you how to start using go/ links right away.

Improved

• The extension detects your organization automatically — nothing to configure.

Goto Tools launches. Give any URL a short name and reach it by typing go/... in your browser.

• Create go-links — name a destination once (go/payroll, go/roadmap); the whole team can use it, and you can edit it anytime.
• Team organizations — sign in with your work Google account and everyone on your email domain shares one set of links.
• Chrome extension — resolves go/ from the address bar, with no per-link setup.
• Safe by default — destinations are checked against Google Web Risk when saved.
• Free to start — sign up, verify your domain, and start sharing the same day.